Identifying Your Client and Positioning Yourself to Be Marketable
About This Workshop
Most businesses fail not from lack of effort — but from lack of clarity. When you speak to everyone, you speak to no one. This 90-minute proprietary learning experience helps entrepreneurs and business owners identify their exact client, build a market-ready positioning statement, and commit to a legacy-driven marketing cadence. Built on Jay Kline's Five Pillars of Purpose® framework and delivered with four proprietary IP tools developed through Fortune 10 leadership experience at Amazon, Apple, Wells Fargo, and Bank of America. Originally delivered at the Dallas Black Chamber of Commerce, this session is now available for chambers of commerce, business associations, ERGs, and corporate teams.
What You'll Learn
- Name your niche market with specificity — not a category, a specific person
- Articulate competitive differentiators beyond price and availability
- Complete your personal P3 Statement™ (Purpose · People · Promise)
- Understand how advocacy functions as a durable business differentiator
- Identify your target audience and demographic with precision
- Define a proactive marketing cadence — intentional, not reactive
- Name at least two strategies for staying top of mind consistently
- Sign a Legacy Commitment Card™ with a named action and accountability partner
Who It's For
Entrepreneurs, small business owners, and aspiring founders at any stage — from thinking about launching to established operators looking to sharpen their identity in the market. Also ideal for chambers of commerce, business associations, and corporate entrepreneurship programs.